ALL1461-C First 6 Weeks Monday 10:30-11:50 Start Date 8-Sept
Grossman 106 Limit 25
Calling all retired, active and aspiring artists, writers, filmmakers and designers! Learn how to apply your talent to driving individual and social change. Starting with the latest research on how the arts affect our perceptions and behavior, the course will introduce marketing principles and behavioral theories that have been used successfully to create change. Students will agree on a social issue and learn how to design a campaign aimed at shifting norms, reducing stigma and making healthy behavior easier. There will be several articles for students to read.
Coordinator: Lynda Bardfield
Lynda started applying her skills to addressing social issues over three decades ago. An award-winning creative professional, she has worked with creative and community-based partners in over 40 countries to design interventions that promote health and drive social change. She was an adjunct professor at Tufts University School of Medicine and also Emerson College, where she directed the Summer Institute for Social Marketing for 12 years. Lynda is a member of the editorial board of the Social Marketing Quarterly and currently serves as Vice President of the Social Marketing Association of North America.